Janus Analytics provides a range of bespoke customer analytics solutions. These are designed to implement sophisticated marketing science with actionable intelligence that drives customer intimacy and provides differentiated experiences.
Every business needs a strategy before they embark on their analytics journey.
We build our analytics solutions based on what your customers say and do.
Other segmentation systems make broad assumptions based on postcode. We use data at an individual level to truly provide a personal experience.
Change reactive marketing to proactive marketing. Predictive models allow you to speak to the right customers with the right message. We gaurantee an increase in conversion.
Any analytics solution dies without the proper implementation and maintenance. Our solutions are bespoke, ensuring seamless integration with your systems and not "another platform".
We leverage sophisticated data collection strategies and third party data partners to improve the amount of information you have on your customers.
Janus developed a psychographic segmentation model and targeted marketing system to allow the fund to have personal relationships with its broad member base.
Read MoreJanus developed a comprehensive client and prospect segmentation model that could be utilized at all levels of the organisation.
Read MoreWe value our partnerships with our clients. We believe in developing growth parnerships rather than one off pieces of research.
This work was critical to improving our day to day focus on clients at all levels of the organisation. A common language was embedded across the marketing, financial planning and client service teams. We were provided with tools to easily segment clients over time and train staff. We introduced a new service offering for a previously ignored segment and were placed in a position to better target messaging and service offers to all clients.
With an extremely large subscriber base and an ever growing stream of data records we needed to grasp a stronger understanding of our members which Janus Analytics was able to do. Their service also dramatically increased our engagement rates through member profiling and segmentation, allowing us to create stronger tailored content and build more personal relationships with our readers.
Janus Analytics has proven to be one of the most effective and affordable customer analytics providers in the country. Their track record and flexibility makes them an obvious ‘go to’ for financial service organisations ready to take on the journey but wary of feeling over committed. Their work can really be a game changer.
Janus is at the cutting edge of Artificial Intelligence and analytics within financial services. Here are our latest insights.
What really drives success? Countless people’s works have tried to pin it down and our performance-driven society’s obsession with KPIs suggests we desperately want to pursue it in a systematic way. Yet somehow the formula eludes many and is not fully realised through our focus on simple benchmarks of performance. We need to take a…
Read moreJanus Analytics won the award for “Best Use Case of AI for Customer Experience Excellence Through Predictive Analytics” and “Best Use Case of AI for Operational Efficiency & Performance” at the 2017 Artificial Intelligence For Enterprise awards in Melbourne. On the back of major project with HESTA, algorithms developed and implemented by Janus won the…
Read moreWith the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and cross sell prediction are taking a lot of the guesswork out of targeting, moving towards a day where shotgun advertising is a thing of the…
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